Privacy Policy

This Privacy Policy explains how Shoplyve, Inc., a Delaware corporation (“Shop Lyve,” “we,” “us,” or “our”), collects, uses, shares, and protects your information when you use the Shop Lyve mobile app (the “App”) and our website at shoplyve.co, including the waitlist (the “Site”). Shop Lyve is a social shopping app: you save products to shared boards called Picks, and get your friends’ reactions and comments before you buy.

1. Information we collect

Your account

• Email address and password. Used to create your account and sign you in. We store your password only in hashed form.
• Name and username. Your display name and public handle.
• Profile photo. Optional. If you add one, we store the image.
• Phone number, gender, and location. Optional profile fields. We collect them only if you choose to fill them in. “Location” is the text you type (for example, a city), not your device’s GPS location.
• Google account identifier. Only if you previously signed in with Google, we stored the identifier Google provided to link that login to your account.

Content you create

• Picks. The boards you create, the products you save to them, and who you share them with.
• Reactions and comments you add to products in Picks.
• Messages you send in direct chats, Squads, and shopping sessions.
• Friends and Squads. Your friend connections, friend requests, and the Squads you create or join.
• Invites. Invite codes you send or redeem.
• Feedback. Ratings and comments you send us from the App, along with the screen you were on and the App version, so we can understand the issue.

Safety information

• Reports and blocks. When you report a person, message, or comment, or block someone, we record it. For reported content, we keep a copy of the reported text so we can review it.
• Terms acceptance. The date you agreed to our Terms of Use.

Device and technical information

• Push notification token. If you allow notifications, we store your device’s push token and platform so we can send you notifications.
• Online status. Whether you are currently active, shown to your friends.
• Logs. Information your device or browser sends automatically, such as IP address, device or browser type, and request times, used for security, abuse prevention, and fixing problems.

Waitlist (Site)

• Email address you submit to join the waitlist.
• Referral information. If you join through a friend’s referral link, or refer friends yourself, we record the connection and a unique referral code to calculate your place in line.
• Waitlist status. Whether your email is confirmed, your position, and related timestamps.

What we don’t collect

We do not collect payment card information, your device’s precise location, your contacts, or your device’s advertising identifier. The App contains no advertising, analytics, or attribution software from other companies.

2. How we use your information

• To create and run your account, and to sign you in.
• To provide the App’s features: search, Picks, reactions, comments, chat, friends, Squads, and invites.
• To show your content to the people you share it with, and to deliver live updates.
• To send notifications you’ve allowed, and service emails such as password resets and invites.
• To keep the App safe: reviewing reports, enforcing our Terms of Use, and preventing spam, fraud, and abuse.
• To respond to your feedback and support requests, and to fix and improve the App.
• To run the waitlist and referral program, and to let you know when Shop Lyve is ready for you.

We do not use your information to show you ads, and we do not sell it.

3. What other people can see

• Other Shop Lyve users can find you by name or username and see your name, username, profile photo, and friend count.
• People you share a Pick with can see its products, reactions, and comments.
• People you message, and members of the Squad or session you message in, can see those messages.
• Your email address, phone number, gender, and location are never shown to other users.

4. Legal basis

Where the GDPR or similar laws apply, we process your information to provide the service you signed up for (performance of a contract), based on your consent (for example, notifications and optional profile fields), and for our legitimate interests in keeping Shop Lyve safe and working. You may withdraw consent at any time (see “Your rights and choices” below).

5. How we share information

We do not sell or rent your personal information, and we do not share it for cross-context behavioral advertising. We share it only with service providers who help us run Shop Lyve, under agreements that limit their use of it:

• Hosting and infrastructure — Laravel Cloud. Runs our servers, database, file storage (such as profile photos), and live updates.
• Email — Resend. Sends service emails such as password resets, invites, and waitlist confirmations.
• Push notifications — Expo and Apple. Deliver notifications to your device using your push token.
• Google. Only if you previously signed in with Google, to verify that login.

Retailers. Product names, prices, and images come from retailers’ public listings. When you tap Buy, the retailer’s website opens and you shop there under that retailer’s own privacy policy. We don’t send your Shop Lyve account information to retailers.

We may also disclose information if required by law, to respond to legal process, or to protect the rights, safety, or property of our users, the public, or Shop Lyve. If Shop Lyve is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Tracking, cookies, and advertising

The App does not track you. It does not link information about you with information from other companies’ apps or websites for advertising, does not share your information with data brokers, does not show ads, and does not use your device’s advertising identifier.

The Site uses essential cookies (for example, session and security cookies) that let it work and protect form submissions. If we add analytics or marketing cookies to the Site, we will ask for your consent first through the cookie banner, and you can control cookies in your browser settings. We may measure opens and clicks in waitlist emails to understand engagement.

7. Data retention and account deletion

We keep your account information for as long as your account exists. You can delete your account at any time in the App, under Settings → Delete Account. Deletion is permanent and takes effect immediately. It removes your account and profile, your Picks and the products in them, your reactions, comments, and messages (including messages you sent to other people), your friend connections, Squads you created, your notifications, your device tokens, and your reports and blocks.

A small amount of information is kept but no longer linked to you: invite codes you created or redeemed, and feedback you sent. Deleted data may also remain in encrypted backups for a limited time until those backups are overwritten. We keep waitlist information until Shop Lyve launches for you, until you ask us to delete it, or until it’s no longer needed, whichever comes first.

8. Your rights and choices

• Edit your profile at any time in the App (Settings → Edit Profile).
• Delete your account in the App (Settings → Delete Account).
• Notifications: turn them off at any time in your device’s settings.
• Block or report anyone from their profile.

Depending on where you live, including California and the European Economic Area, you may also have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict its processing, and to withdraw consent. We do not sell or share personal information as those terms are defined under California law. To exercise any of these rights, or to be removed from the waitlist and our emails, email us at hello@shoplyve.co. We won’t treat you differently for exercising your rights.

9. Security

We use reasonable technical and organizational measures to protect your information, including encryption in transit (HTTPS) and storing passwords only in hashed form. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. International transfers

Our infrastructure is hosted in the United States. If you use Shop Lyve from outside the U.S., your information will be transferred to and processed there, where data protection laws may differ from those in your country.

11. Children’s privacy

Shop Lyve is not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect their information. If you believe a child has given us information, contact us and we will delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above and, where appropriate, notify you in the App or by email.

13. Contact us

Questions about this policy or your information? Reach us at hello@shoplyve.co.

This policy is governed by the laws of the State of Delaware, USA.